dotDigital collaborates with e-Dialog and X.commerce
24 April 2012
dotDigital Group Plc (AIM:DOTD), a provider of email marketing and other related services to digital marketing professionals is delighted to announce that after a rigorous evaluation e-Dialog have signed a Memorandum of Understanding with dotDigital Group Plc to make dotMailer's automated email marketing platform available for use within eBay’s X.commerce platform.
e-Dialog selected dotMailer for its suitability for Magento merchants and its integration with the X-commerce platform. The platform will be branded e-Dialog Express, and will provide Magento Merchants and eBay Powersellers with a uniquely powerful integrated marketing solution to proactively manage abandoned shopping baskets and implement other advanced email marketing tactics designed to increase average order value, boost new customer acquisition and improve customer retention levels.
Peter Simmonds CEO of dotDigital Group said: “I am delighted e-Dialog have selected dotMailer’s automated email marketing platform to supplement their email marketing solutions within the X.commerce environment. This version of dotMailer, e-Dialog Express, will be unveiled at Magento's Imagine eCommerce conference in Las Vegas on Wednesday and will provide a unique opportunity to promote the product’s powerful features and ease of use to thousands of merchants worldwide”.