Best-in-class omnichannel messaging
What does Engagement Cloud CPaaS do?
How does Engagement Cloud CPaaS empower marketers?
SMS is an effective marketing tool that enables customers to cut through the noise when other channels can’t. As inboxes become increasingly cluttered, messaging is the overlooked tool in the marketer’s kit that’s proven to drive engagement: 90% of recipients read new text messages within 3 minutes. Engagement Cloud CPaaS’s 2-way SMS functionality provides a flexible, interactive platform for customers to project their brands’ key messages. Using data from the Engagement Cloud platform, customers can personalize texts beyond first-name salutation for relevant marketing communications.