dotDigital Group PLC

Executive Interview 2014

dotDigital’s business is now clearly focused around its SaaS-based email marketing automation platform, dotMailer. It is finding increasing success in selling into the mid-market corporate segment, where lifetime value from contracts can be optimised. Email remains the preferred communication channel of UK consumers, as well as being an efficient, high-return marketing option for brand owners. dotDigital is also making early inroads in the huge US digital marketing communications market. The group was established in 1999 and listed on AIM in 2011.