A business strategy to deliver on our ambitions


dotdigital Group plc is a leading provider of email marketing and omnichannel SaaS technology to empower digital marketing professionals. Our marketing automation platform is used by over 70,000 marketers in 156 countries worldwide, empowering global marketers to achieve outstanding results with superior tools and services.

Digital excellence has always been at the core of our business. Founded in 1999 as a web design agency, dotdigital has developed a globally compelling product suite. Our commitment to platform innovation and international growth makes it easy for serious marketers to start small, and scale quickly.


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"As our offering becomes broader and more integrated, we continue to expand the quality and breadth of data on which our customers can draw when devising their campaigns. These insights are a vital component in creating personalized and relevant campaigns which increases customer engagement and ultimately ROI for marketers. We’re working hard to ensure dotdigital continues to innovate in this area."

Milan Patel, CEO


6 reasons to invest in dotdigital


1

Strategy

Rapid product innovation supporting up and cross-sell opportunities.
2

Scalable

Diverse customers with no customer accounting for more than 1% of revenue.
3

Growth

Email marketing automation has proven superior ROI for
marketers.

4

Culture

Highly talented and motivated people focused on customer
success.

5

Leadership

Non-Executive Board steeped in the marketing automation
story.

6

Innovation

Innovation to support marketing move to omnichannel
and AI.

Product innovation


Innovation is at the core of everything we do – that’s why we’re committed to the continuous evolution of our technology. Our development teams will continue to grow and accelerate our progress towards becoming the world’s best data-driven omnichannel automation platform. Building on the technological advantages we already have over our competitors, we will keep growing our omnichannel capabilities, adding more channels and integrations available on our platform, preparing ourselves for the transition to AI. 

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Strategic partnerships


We’re passionate about building stronger relationships with our current ecommerce and CRM partners, as well as bringing more into the fold. We already partner with many of the leading ecommerce and CRM platforms, including Magento, Microsoft Dynamics, Salesforce and Shopify – but we’re still not satisfied. With the mutual revenue possible we’re excited about what the future has in store.
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Geographic expansion


Never content with resting on our laurels, we’ve set our sights on extending our reach around the world. Strengthening relationships with partners will be vital in growing our position in North America, as will the expansion of dedicated sales teams across the North America, APAC and EMEA. Singapore, Vietnam, and Hong Kong are just some of the APAC markets we will be dedicating our efforts in, as will France and Germany in the EMEA region.

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Our comprehensive model provides a strong foundation for growth


We are continuing to expand the quality and breadth of data on which our customers can draw. 

  1. Focus on developing our platform driving organic growth 
  2. High quality product improves reputation and drives meaningful long term relationships with partners 
  3. Key partner relationships help drive international expansion in growing markets
  4. Inorganic activity is selective and supplemental